The difficult working conditions that Italian wine producers are facing by following the restrictions to contain the pandemic, urgently require us to find new ways to reach and communicate with consumers.
Crowdwine is the innovative solution to cope with:
Sales losses due to the closure of the main distribution channels, hotels, restaurants and wine bars, and the absence of visits to the cellar. Small and medium-sized producers, by their nature, are poorly distributed on distribution channels that haven't been affected by the current crisis, such as supermarkets and e-commerce. They also have more difficulties in reaching customers with their proposal, as they offer niche and lesser-known products in Italy and abroad, products that are traditionally purchased thanks to the selection and advice of qualified HoReCa operators.
Liquidity issue and consequent lack of financial resources necessary to meet current production needs (employees, maintenance, users, quality controls).